The German DJ and producer applies recently learned graphic design and animation skills to branding package
June 23, 2023 – An innovator at heart, Tensnake knows like no other how to move a sound, style or an entire genre forward. With today’s release of his third studio album, ‘Stimulate’, the German DJ and producer personifies his contemporary blend of electronic pop and disco through a full branding package designed and created by him, from artwork to music videos.
The album’s visual concept is championed by a silver metallic robot that Tensnake thought up during a studio session around the time of the pandemic. “I was longing to test some of the music on dance floors and all I was picturing in my head were the glittering lights of a disco ball with bodies moving underneath,” Marco Niemerski (Tensnake) says. “In my head, the crowd looked like metallic, robot-resembling figures, which really captured the feeling of the tracks.”
The robot motif, which serves as a nod to the future as well as Tensnake’s avant-garde disco sound, did not stop there. The internationally acclaimed producer took up animation and graphic design to bring the theme to life through artwork, motion graphics, music videos and even short-form content found on streaming platforms and beyond.
“It all started in lockdown, really,” said Tensnake. “I knew I wanted to give the visual design element a go, because who better to portray my vision than myself. So, I put my mind and all available time to it and created countless mood boards, taking inspiration from space-themed posters and disco scenes.”
Topping it off sonically, ‘Stimulate’ serves up a mouth-watering mélange of modern disco, house and electronic pop. Captained by eargasmic songs such as lead single ‘Better Without You’ and collaborations with talented artists such as DRAMA, Panama, Nazzereene, Jessy Lanza, Teira, Ninetails and Kid Enigma, the album reflects a leap in Tensnake’s artistic capability. Expect a disco-infused platter: irresistible audial stimuli that bridge the gap between the old world and the new.
For all release assets (artwork, streaming link etc.) please click here.
For Tensnake’s press kit please click here.
German DJ/producer Tensnake – aka Marco Niemerski, has been wreaking beautiful havoc on the world’s dance floors, releasing house and disco bombs. Drawing inspiration from soul, boogie, funk and 80s pop, giving him a very unique and inimitable sound. You can hear this in 2010’s “Coma Cat”, one of the biggest house records of the last decade. He is also the label boss of his own ‘True Romance’ imprint and has DJed all over the world at Coachella, Glastonbury and Tomorrowland. He has released with some of house music’s finest labels, including Running Back, Defected and Permanent Vacation. In 2014, he unleashed his acclaimed debut artist album Glow, including collaborations with Jamie Liddell, MNEK, and Nile Rodgers. He now introduces its long-anticipated follow-up sophomore album L.A. The new album L.A., named after the city that, until recently, he called home, introduces the wider world to a different take on the Tensnake sound, one that has a distinct pop flavor. L.A. shows Tensnake’s breadth of production and inspiration across a sprawling 16-track expanse, where if you close your eyes, you can imagine yourself at the wheel of a Mustang convertible, arcing blue skies above, heading down palm-lined boulevards. Listen out for The Pointer Sisters’ classic, “Automatic,” the euphoric “Somebody Else” the fluid bassline and clipped guitars of “Antibodies” and through to “Adam’s Hill”, this album, says Marco, was about him “…evolving, about getting better”.
About Armada Music
Armada Music is the biggest independent dance music label in the world. Founded by Armin van Buuren, Maykel Piron (CEO) and David Lewis, the label manages an ever-growing catalog of over 40,000 tracks, built up across twenty-plus years of specialized dance music exploitation.
Representing artists such as Armin van Buuren, ARTY, D.O.D, Eelke Kleijn, Jan Blomqvist, Loud Luxury, Sunnery James & Ryan Marciano, Tensnake, THEMBA and Yulia Niko, Armada Music amasses more than one billion streams per month, airplay on leading radio outlets such as BBC Radio 1 and Sirius XM, and top positions in the world’s most notable charts. The label also takes great pride in major achievements such as Armin van Buuren’s GRAMMY nomination for ‘This Is What It Feels Like’, Loud Luxury and Brando’s ‘Body’ surpassing one billion streams on Spotify and breaking artists such as Lost Frequencies into global stardom.
Across offices in Amsterdam (HQ), New York, London and Laren (NL), Armada Music offers a truly global appeal to its growing roster. The label has its own club, radio studio and multiple production studios, and hosts various live formats. Producer platform Armada University, which offers educational products and opportunities, shows the label’s sustained effort to nurture the next wave of talent.
In 2023, Armada Music launched BEAT Music Fund, the world’s first dance music investment company, that acquires catalogs with the mission of honoring, representing and reinvigorating them. BEAT’s portfolio will continue to grow; in the first six months following its launch, BEAT acquired the catalogs of, among others, electronic music star ARTY, house and techno pioneer Kevin Saunderson’s KMS Records, legendary NYC-based house label King Street Sounds and chart-topping producers Chocolate Puma.